Landscape Durable Tires names Patrick Hyland senior sales director

Landscape Durable Tires hired Patrick Hyland as senior sales director as the brand pushes a durability-first strategy in the U.S. Hyland will lead sales development, dealer growth and distributor relationships as the company expands its national footprint.

Why it matters: - Landscape Durable Tires is trying to turn durability into a standalone buying reason, not just a product feature. - Hyland’s hire adds industry sales experience as the company works to build dealer trust and expand nationally. - The appointment is aimed at helping the brand translate product performance into more dealer conversations and stronger market presence.

What happened: - Landscape Durable Tires named Patrick Hyland senior sales director. - Hyland will lead U.S. sales development, dealer growth, distributor relationships and market expansion. - The announcement said the company is building a national presence. - Landscape Durable Tires is based in San Dimas, California. - The company announced the hire June 25, 2026.

The details: - Hyland brings 27 years of tire industry experience. - His background includes wholesale, private brand, sales management, marketing and product strategy work. - He has sold tens of millions of passenger, light truck, medium truck and OTR tires through dealer partnerships across the Americas. - His experience includes strategic partnerships with large retail and wholesale tire distributors. - His career also includes sustainable revenue growth, new tire model development and new brand introductions across North America and Latin America. - Hyland has held roles with Yokohama Tires Corporation, Bridgestone/Firestone and WTD. - His experience includes directing sales teams in the U.S. and Canada, developing key accounts and building distribution programs. - Landscape Durable Tires said Hyland’s background supports its goal of creating what it calls the most durable tire in the marketplace. - Hyland said the product has proven its durability claim in testing against top brands in the market. - Hyland also said durability is easy for dealers to explain and customers to understand. - Hyland will help plan and expand the line into new segments, categories and fitments. - Landscape Durable Tires said Hyland has launched more than 31 tire models and introduced seven new brands. - Hyland earned an MBA from Arizona State University, a Master of International Management from Thunderbird and a BA in Spanish and International Relations from California State University, Chico. - Hyland is fluent in Spanish and has worked across U.S., Canadian and Latin American markets.

Between the lines: - Landscape Durable Tires is taking a narrower positioning strategy than many tire brands that compete on similar claims and pricing. - The company is betting that a simple durability message will stand out with dealers who need a clearer sales story. - Hyland’s mix of sales, product and marketing experience fits a category-building effort, not just a standard hiring move.

What's next: - Hyland will focus on dealer and distributor relationships, high-opportunity regions, sales programs and account development. - Landscape Durable Tires said it will keep investing in product education, dealer support, real-world durability proof, customer feedback and market awareness. - The company plans to continue expanding its U.S. presence. - Landscape Durable Tires is using the message “Less Wear, More Miles” to support its growth push.

The bottom line: - Landscape Durable Tires is adding veteran sales leadership as it tries to make durability the core of its brand and its pitch to dealers.